12ozProphet

12ozProphet (Brand)

12ozProphet Magazine was launched in 1993 with the goal of raising the bar for the graffiti world and integrating its distinctiveness into the wider world of street culture and design. Though there were graffiti magazines before us, we presented the mayhem with an elegance and attention to detail never before seen. We were the first to package top notch graffiti, innovative design and exceptional printing with intelligent, thought provoking text. We ran the most extensive interview that Barry McGee (Twist) has ever given. We wrote the first in-depth article about graffiti on the Internet, and also broke Os Gemeos and the Brazilian graffiti scene to the world. We set the pace. After 12ozProphet, graffiti magazines suddenly had to appeal to a wider world of culture whose interest we had piqued. Articles had to be intelligent and well researched. Design had to be not simply expedient but artful, and print quality had to be superb. Graffiti was all of a sudden relevant.