Also Known As v1 Book

Occasionally graffiti and the hybrid cultures surrounding it need a big kick in the ass, and we believe few are more qualified to do it than us. Also Known As is a 190-page, full-color, perfect-bound, graffiti-obsessed, street culture bible. The focus is nothing short of dear, dirty destruction; the glorious variety of fuck-you graffiti that offers no attempt to make friends. Absolutely every page is pure unadulterated content, without room for advertisements or nonsense. Supplemented with several inserts: a kiss-cut sticker sheet, a special fold-out poster and vinyl die-cut stickers. Likewise, the print production orgy for this book includes alternating several sections of the book to one of a series of carefully selected specialty paper stocks, as well as producing each section with one of several spot colors and varnishes specifically chosen to highlight the content being showcased. Although Also Known As was limited to a total edition of 10,000, some copies were more exclusive than others by way of a tiered release identifiable by one of three distinctly colored foil stamped covers, each individually inscribed with a unique edition number. All of this resulted in the most elegantly filthy graffiti and street culture publication that still maintains as the gold standard for graffiti publications.

Book Details: Publisher: 12ozProphet, Softcover: 190 pages, ISBN-10: 0976851601, ISBN-13: 9780976851608

Client: 12ozProphet (Vanity Project)

Services: Brand Strategy, Targeted Activation, Experiential, Influence & Engagement, Product Seeding, Creative Direction & Ideation, Photography, Design, Copywriting, Content Development, Publishing

Top: Spreads from the book, ‘Also Known As v1’. Bottom: Photos documenting the print production process.

Top:Photos documenting the print production process of the ‘Also Known As v1’ book.
Bottom: Select photos of the ‘Also Known As v1’ private launch party held on South Miami Beach.

Top: Select photos from the ‘Also Known As v1’ private launch party held on South Miami Beach. Bottom: A photo of the 12ozProphet x Nike AKA AF1 collaboration.

Top: A photo of the 12ozProphet x Nike AKA AF1 collaboration. Bottom: A photo of the 12ozProphet x 5Boro NYC collaboration, celebrating the launch of the ‘Also Known As v1’ Book.